PUMA is one of the world’s leading Sportlifestyle companies that designs and develops footwear  apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity  SAFE Sustainability and Peace  and by staying true to the principles of being Fair  Honest  Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football  Running  Motorsports  Golf and Sailing. Sport Fashion features collaborations with renowned designer labels such as Alexander Mc Queen and Mihara Yasuhiro. The PUMA Group owns the brands PUMA  Cobra Golf and Tretorn. The company  which was founded in 1948  distributes its products in more than 120 countries  employs about 11,000 people worldwide and has headquarters in Herzogenaurach/Germany  Boston  London and Hong Kong.