On March 16, 1966, at 704 East Broadway in Anaheim, California, U.S., brothers Paul Van Doren and James Van Doren, Gordon Lee, and Serge D'Elia opened the first Vans store under the name The Van Doren Rubber Company. Paul Van Doren and D'Elia owned the majority of the company, while James Van Doren and Lee each owned a 10 percent stake. The business manufactured shoes and sold them directly to the public. On that first morning, twelve customers purchased Vans deck shoes, which are now known as "Authentic".