Sports Week at Florentia Village: A Week of Exciting Autumn Activities Kicks Off

Fun never ends in this golden season of autumn. From October 12 to October 27, Sports Week commences in six Florentia Villages across China, including Beijing-Tianjin, Shanghai, Guangzhou-Foshan, Wuhan, Chengdu, and Chongqing. Inspired by the vibrant Memphis art style of Italy, the carnival sets exhilarating sports activities against the backdrop of autumn's characteristic earthy tones, creating a delightful cast of IP characters to compliment the villages' exuberant Italian flair. Throughout the Sports Week, Florentia Villages collaborate with renowned brands to offer exclusive discounts and special perks, fully elevating the "Italian experience" with heart-pounding, dopamine-boosting fitness fun and unique shopping opportunities.

Beijing-Tianjin Florentia Village: Dancing in Ice, an Autumn Spectacle

As the northernmost Florentia Village, the Beijing-Tianjin location is the first to embrace the early winter breeze. A special "Ski Trilogy" event is presented for visitors to connect with the charm of winter sports even during the golden days of autumn. The village introduces cutting-edge skiing simulators, on which visitors can practice essential skills like balancing and turning and immerse in the thrill of speed in a safe environment. Skiing techniques and gear knowledge are shared by professional coaches at the Ski Salon, while ski training sessions are designed to help visitors enhance their core balance, laying the groundwork for their first real ski run. Meanwhile, the Pop Dance Competition and X-fit Dance Competition take turns to light up the weekends in late October. Participants will take the stage and let the rhythm of the music bring out their talents, adding a dazzling burst of dynamism to this autumn in the Florentia Village.

Shanghai Florentia Village: Fun-Packed Family Fitness with Top Brands

Shanghai Florentia Village is introducing sparkling new ideas to family-friendly activities, curating an exciting selection of creative and engaging sports experiences that are sure to entertain both kids and parents. For example, Nike is hosting its first outdoor event in Shanghai Florentia Village, with the tennis relay challenge quickly becoming the biggest draw of this season's Sports Week. On a specially designated court, parents maneuver tennis balls around obstacles using their rackets, while their little teammates stand ready to catch and aim for target zones. Families with the best teamwork stand to win fabulous prizes. Nike also offers a shoelace DIY workshop for visitors. This is where the participants may let their imagination run wild, and create their own unique piece of "shoelace artwork" with iconic Nike elements, through weaving, cutouts, and collage. LEGO, on the other hand, has teamed up with the Florentia Village to present the "Lightning-Fast Players, Hands Led By Heart Challenge." Teams first assemble intricate racetracks using LEGOs, followed by RC car races. It's a true test of teamwork and creativity, bringing parents and kids closer together in the exhilarating speed course. In addition, HOKA celebrates the opening of its new store with a seasonal running event, kicking off Autumn in style around Florentia Village.

Guangfo Florentia Village: Connecting in Fitness - A Sports Festival for All

Guangfo Florentia Village is partnering with notable sports lifestyle brands to create a buzzing sports event for people to socialize and connect. From the adrenaline-pumping Zumba and BODYCOMBAT classes to the 3v3 basketball matches, there is something for every fitness enthusiast. These wonderfully entertaining activities not only meet the city's need for a healthier lifestyle, but also provide a great platform for people to bond over their shared sports passions. For visitors of all ages, the Village has put together a sports marketplace, packed with fun and accessible activities. From "Super Sharpshooter", "Mini Ping Pong Match", and "Mini Bowling," to "Dunk Contest," "Up to Speed," "Ring Toss," and Switch interactive games, seven challenges will take guests down the memory lane and relive child-like delights. Collect stamps from each challenge for a chance to win exclusive prizes. There are many surprises along the way!

Wuhan Florentia Village: Run the Purple Track to Have Fun in Olympic Style

Wuhan Florentia Village has embraced Olympic excitement with a spectacular lavender-colored "dream track," becoming the highlight of this autumn's Sports Week. Designed to echo the signature colors of the Paris Olympics, this unique track looks like a miniature stadium from above, making it a popular photo spot for sports and fashion lovers. Inside this "stadium," three Olympic-inspired challenges celebrate the spirit of "Faster, Higher, Stronger – Together": The "Speed Tic-Tac-Toe" cleverly combines traditional board games with track-and-field sports, while the "Kangaroo Relay" sack race puts team coordination and unity to the test in a joyous match for speed. The "Ultimate ADC" shooting game lets participants have the chance to try their hands at the precision and excitement of Olympic shooting sports. Visitors can check in here to receive their "Sports Challenge Passport." Accumulated points may be exchanged for discounts and exclusive gifts.

Chengdu Florentia Village: Urban Wellness - Unwind Through Sports

Chengdu Florentia Village offers the perfect escape from the urban jungle this Autumn with a series of relaxing, sports-inspired activities, designed to help visitors recharge and unwind. Over three weekends in October, visitors can enjoy fitness and wellness programs of balance and tranquility. The first weekend kicks off with Lululemon's "Sunset Yoga." And a visual spectacle it is, for hundreds of yoga enthusiasts gather on the Village's square and lawns to stretch under the golden glow of the setting sun. It is an event that promises connection with nature and restored inner calm. Sports brand On has designed "Mind and Body Stretch Station" for busy urbanites, with professional coaches guiding visitors through stretching exercises. These are designed to relieve tension and ease stress through focused breathing techniques. The grand finale is the "Lead the Golden Era" city run, in partnership with Xtep. Hundreds of runners will start from the Florentia Village, making their way along the scenic Jingrong Lake, soaking in the city's verdant greenery and vibrancy as they jog along. All activities offer participants the chance to capture and share their special moments on listed social media platforms in exchange for limited-edition gifts.

Chongqing Florentia Village: "Go Big" with Sports - Join the Autumn Group Run

"Go big" is the motto for Chongqing Florentia Village's Sports Week. Partnering with NetEase, Jordan Kids, and Under Armour, the Village has launched a creative sports festival grand in size, and packed with unique experiences. Traditional sports have been super-magnified, and their bold and distinctive aesthetics draw in crowds of families and young visitors. In the ping pong challenge, players wield giant paddles to hit regular-sized balls, testing their coordination and reflexes. The basketball contest features oversized hoops and larger-than-life balls, adding extra excitement to every shot. Giant hacky sacks are visually stunning and an absolute joy to kick around with, while oversized bowling pins and balls are transformed into interactive and aesthetic sculptures for families and young friends to play and pose and snap pictures with. Points may be earned through participation and later redeemed for great prizes. On October 19 and 26, there are two group running events at St. Jacob's Square. Join us in this golden Autumn and explore the beauty of Florentia Village.

For the Sports Week, Florentia Village follows the shopping spree celebration with exciting sports events to welcome the arrival of this golden season. Florentia Village is ignited by the thrill of competition and heart-pumping fun, but one may also find relaxation and wellness in activities designed to soothe the spirit. Here, sports are a part of everyday life, bringing laughter, excitement, and joy to all. Join Florentia Village in our unforgettable autumn adventure!

Official Website: www.florentiavillage.com 

Weibo: @FV佛罗伦萨小镇         REDnote: @佛罗伦萨小镇

WeChat Official Accounts for Various Locations:

@京津/上海/广佛/武汉/成都/重庆佛罗伦萨小镇 

@Florentia Village (Hong Kong Florentia Village) 

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