A Radiant Celebration with Spectacular Gifts of Imagination

Florentia Village Kicks Off the Christmas Season for 2024

As time passes and the seasons change, heartwarming Christmas time is upon us once again. In the last month of 2024, six Florentia Villages across mainland China and Hong Kong Florentia Village are transformed for festivity, presenting a grand winter feast that beautifully integrates inspirations from cultures of the East and West. Golden Christmas decorations dangle and sparkle as joyous memories are made. Combined with Florentia Village's signature welcoming hospitality, a dazzling chapter defined by Italian traditions unfolds during this year-end season.

The contemporary art-inspired metallic "Christmas trees", the cheerful encounters with beloved pets and "little fairies", the magical light ceremony during festival celebrations from the European continent, the stunning beauties of pageant contestants, and the dreamland of gold by Victoria Harbour… every delightful event contributes to this enchanting Christmas season at Florentia Village. Surrounded by a romantic vibe that is distinctively Italian, a carefully curated selection of holiday activities brings surprise discounts and privileges. Florentia Village once again provides an unparalleled immersive experience, showcasing a unique interpretation of contemporary Italian aesthetics and lifestyle.

Beijing-Tianjin Florentia Village: A Romantic Encounter of Art and Nature

During the Christmas season, Beijing-Tianjin Florentia Village is generously dipped in many marvels of art and nature. The striking contemporary art-inspired Christmas tree installation invites onlookers to pause in wonder, while the charming miniature landscape of Florentia Village sitting at its base adds whimsical touches to this scene of great beauty. Bridges and streets alike are adorned in festive splendor, decorated by verdant vines and potted plants as they cast graceful silhouettes under warm lights. Between December 21 and 22, Santa Claus will ride a golden gift-laden cart, distributing "crystal" surprise gifts randomly during the parade as cheerful music fills the air, spreading joy to every corner of the Florentia Village. During the event, newly registered members of Florentia Village can check in at various Christmas decorations, including the Christmas tree at Gate 1, garlands adorning bridges, the customer service center, and VIP rooms. Share these moments on social media and receive beautiful gifts.

Shanghai Florentia Village: A Dreamy Encounter with Pets, Tarot, and Little Fairies

In Shanghai Florentia Village, many dreamy adventures await exploration. In the Christmas cottage, three creative workshops captivate the crowd's interest: drawing personalized Christmas-patterned paintings on canvas, crafting adorable felt gingerbread man ornaments, or delving into a magical realm and exploring many mysteries of the future under the guidance of a Tarot reader. Participate in one of these DIYs for free when you spend 3,288 RMB or over! The Christmas parade, featuring Santa Claus, elves, and adorable pets dressed in festive attire, will take place on select weekends and during the holiday season—where surprise gifts may unexpectedly and delightfully drop from the parade NPCs. The "Magical Pet Carnival" magically lights up this winter with anime cosplays and pet fashion shows. The "Unlock Christmas Tree Check-in Rewards" invites everyone to capture beautiful moments in front of the Christmas tree, share their festive happiness, and receive surprise gifts.

 

Guangzhou-Foshan Florentia Village: The Lighting Ceremony – A Very European Celebration

An emotional lighting ceremony inaugurates the Christmas festivities at Guangzhou-Foshan Florentia Village. Accompanied by the soulful music played by saxophones and sung by a choir, the Christmas tree gradually lights up from the bottom to the top, enveloped in a gentle, warm light, adding a touch of warmth to the winter chill. The golden base of the Christmas tree incorporates elements from Renaissance architecture, taking inspiration from Eastern and Western aesthetics. Captivating street performances, including stilt walkers, clown bubble shows, and unicycle acts, provide visitors with an immersive European festival experience. The "Snowflake Treasure Hunt" gives customers who spend a certain amount the opportunity to take home surprise rewards. The "Meet-and-Greet with Singers" invites well-known artists to perform live. Additionally, the Christmas-themed Texture Painting Workshop offers families a chance to create their very own personalized holiday gifts.

 

Chengdu Florentia Village: Ispirazione del Sogno, a New Journey for the Seventh Anniversary

Chengdu Florentia Village celebrates its seventh anniversary and hosts the Christmas celebration in marvelous style. Five beautifully artistic themed installations bridge together the essence of the Renaissance with Eastern charm, backed by thousand-year history and cultural legacy. Moreover, a variety of spectacular themed activities bring excitement and delights during the holiday season: a Miss Universe pageant adds to the Village's fashion extravaganza; a fairy-tale pantomime takes the young audience through a magical journey; the Christmas carriage parade amplifies the festive spirit; a New Year carnival welcomes families with pets to celebrate together; and a God of Fortune parade ushers in a New Year of serendipity. Improvising performances by street artists inject dynamism and happiness into the Italian-styled streets, setting the scene of art, joy, and shopping. To celebrate the seventh anniversary of Chengdu Florentia Village, a trinity of gifts are available: Huawei Mate 70, flannel blanket with "The City of Flowers" print, and millions of vouchers are offered as exclusive prizes.

 

Chongqing Florentia Village: A "Surprise Journey Under the Wishing Bell" in Splendid Light and Blooming Flowers

During the Christmas season, Chongqing Florentia Village is immersed in poetic inspirations of light and flowers. From December 21 to 31, a unique reindeer flower cart welcomes visitors at the entrance of Florentia Village, where guests can begin a "Surprise Journey Under the Wishing Bell." Sign in to win a Christmas surprise box and participate in a treasure hunt using Florentia Village points. A playful scene of Italian-inspired Christmas thereby gradually unfolds: On the evening of December 21, the Christmas tree in the pavilion shines brightly under a dazzling light show and artificial snowflakes, turning the village into an immersive winter wonderland. Meanwhile, the Christmas Flower Salon in Florentia Village offers a warm respite from the winter breeze. Professional florists guide visitors in learning how to combine pine branches, hollies, and pine cones into exquisite Christmas wreaths to grace the year-end time. Chiming bells sing melodies of enchanting tales, bringing best wishes for the New Year into reality.

 

Wuhan Florentia Village: Family Bonding and Childlike Delights

Wuhan Florentia Village continues to focus on providing families with a great place to make beautiful memories. At Christmas, the festive season that enchants many fantastical imaginations, Florentia Village has enthusiastically launched a children's photography contest, presenting children's limitless imagination through their perspectives of innocent curiosity. Charming, whimsical decorations adorn the main venue, where over 30 winning photographs are exhibited in lovingly designed frames and online, a showcase of the childhood's joy and purity at this year-end celebration. Meanwhile, the "Enchanted Forest" in Florentia Village hosts a whimsical hands-on art and craft area for families to create felt gingerbread man ornaments and Christmas-themed textured paintings. This is a great opportunity for parents and children to make memories of joy in interactive activities. During the Christmas celebration, Florentia Village's members will have the chance to take home a variety of surprising gifts, including Burberry scarf, 8,000 RMB gift card, gold bar prizes, etc.

 

Hong Kong Florentia Village: A Golden Dream in a Shining Urban Space

Hong Kong Florentia Village, planned around the theme "The Dreamy Sparkly Christmas Day," transforms the everyday urban space into a place of golden reveries. Sitting at the entrance is a grand Christmas tree adorned with stars and golden silhouettes of quaint, a sentinel in this fairy-tale Christmas fantasy. Everything is presented through a romantic vibe: decorative pieces in gold and earthy hues radiate, in a serene strength, in a shimmering joy. Such a unique ambiance is what brings Hong Kong Florentia Village that distinct extra X-factor this Christmas season compared to its Northern counterparts.

 

For over a decade, Florentia Village Luxury Designer Outlets have been a consistent leader and trend-setting in the industry. From digital transformation to cross-border art collaborations—through immersive shopping experiences and the fusion of diverse cultures—Florentia Village continuously redefines the traditional retail boundaries, creating one after another fashion temples representing Italian aesthetics and lifestyle. All eyes are on this year's end festive season. Seven Florentia Villages celebrate Christmas in their own unique styles, showcasing once again RDM Group's profound expertise and innovative spirit in creating immersive experiences for shopping and entertainment. Backed by a dynamic developing momentum, Florentia Village will continue to write brilliant new chapters as an ingenious innovator and courageous pioneer.

Official Website: www.florentiavillage.com 
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