Ispirazione del Sogno: Turning a New Chapter on the Seven-Year Journey

Chengdu Florentia Village Luxury Designer Outlet Celebrates the 7th Anniversary

(Chengdu, China—December 6, 2024) Ispirazione del Sogno: Turning a New Chapter on the Seven-Year Journey. From Florence to Chengdu, from Italian-style architecture to classic Eastern grace, Chengdu Florentia Village has been through seven remarkable years of growth. Starting on December 6, 2024, and lasting until January 1, 2025, Chengdu Florentia Village will host a celebration, titled "Ispirazione del Sogno", in tribute to the time-transcending beauty of Italian culture. Five ingeniously designed themed installations will transform Chengdu Florentia Village into a space of delightful festivity, culturally rooted in the traditions of Renaissance-era architecture and Florence's iconic Iris Garden. The installations set a multi-layered Italian dreamscape, allowing visitors to immersively experience the historic city of Florence's rich heritage firsthand. Recreating the environment of vibrant artistic expression in Florence, there are also street performances, avant-garde fashion shows, interactive pantomime for children, the Christmas carriage parade, the pet carnival, and the God of Fortune Parade on New Year’s Day. These events immerse visitors in "seven dreamworlds", making their way into a month-long festival celebration.

Chengdu Florentia Village Celebrates the 7th Anniversary

Five-Themed Installations: A Renaissance Spectacle

In Chinese, the words "beginning" and "seven" share a similar pronunciation. As Chengdu Florentia Village comes into the 7th year of its remarkable journey, an exciting new chapter is about to begin. On December 6 at 3 p.m., the grand opening ceremony sets the stage for the upcoming month-long celebration. Chengdu Florentia Village's General Manager delivered a speech, expressing his excitement for this monumental event. The highlight of the ceremony was a fashion show performed by students and faculty from Sichuan University of Media and Communications (SUMC), combining Italian aesthetics with Eastern elegance to honor Chengdu Florentia Village's 7th anniversary. Chengdu Florentia Village remains committed to corporate social responsibility, embracing and continuing Florence's artistic legacy in its endeavors to nurture local creative talent.

Mr. Veron Wu, Chengdu Florentia Village's General Manager delivered a speech

Sichuan University of Media and Communications (SUMC) Ready-to-Wear Fashion Show

The 7th-anniversary celebration, ethereal and whimsical in design, unfolds in five themed installations: The Realm of Art takes inspiration from iconic Renaissance-era sculptures and uses them as pillars to create a temple of creativity. The City of Flowers, a respectful tribute to Florence's Cathedral of Santa Maria del Fiore, is complete with golden domes, floral vistas, and fountains, all of which speak the language of romance and beauty. The Time Gate takes visitors by the hand for a journey into the poetic ambiance of a Florentine courtyard. Festooned Vehicle, a floral-adorned golden carriage, enchants in dreamlike reverie. The Wishing Tree sparkles and is full of hopeful blessings, standing tall in the dawn of the New Year. These installations seamlessly combine Florentine architectural elements and artistic philosophy. They are physical invitations for visitors to travel down the corridors of the thousand-year history of Italy.

The Realm of Art

The City of Flowers

The Time Gate

Festooned Vehicle

The Wishing Tree

A Cultural Feast of Art that Comes With Triple Rewards

This artistic celebration goes beyond visual spectacles. From December 6 to January 1, Chengdu Florentia Village comes alive every weekend and public holiday, and the streets are lined with art performances and vibrant energy, where artists’ improvisations and creativity add a splash of dynamic color to the dreamy celebration. There are five themed activities to look forward: Miss Universe SUMC Pageant: A dazzling showcase of creative fashion and elegance. Hemiao Theater: Young audiences will find the enchanting play of Alice in "Italian" Wonderland in the City of Flowers along with captivating fairy-tale tellings. Carriage Parade: Santa Claus and a white horse-drawn carriage bring festive cheer to the village. Pet Carnival: Around 300 pet families will gather for a unique New Year carnival. God of Fortune Parade: Ushering in New Year blessings with good fortune for all. This nearly month-long cultural festival promises unforgettable surprises for the Chengdu region's residents and visitors, weaving the artistic flairs and charming dreams of Florence into the urban fabric of Chengdu.

To add to the festive spirit, Chengdu Florentia Village is offering triple exclusive rewards: Spend RMB 1,688 or more to enter a lucky draw for prizes including Huawei Mate 70 phones. Single purchases of RMB 2,688 or more to receive a luxurious flannel blanket inspired by the City of Flowers. Single purchases of RMB 1,000 or more to receive a RMB 100 shopping voucher. With a total of RMB one million worth of prizes and gifts, Chengdu Florentia Village invites everyone to revel in the joy of the year-end shopping festival.

Seven Years of Flourishing Growth. As the Southwest China’s first Luxury Designer Outlet featuring luxury brands from around the world, Chengdu Florentia Village continues to captivate with its distinctive Italian charm. The Phase III project was launched this June, spanning an impressive 35,000 square meters, which has brought more brand offerings and elevated shopping experience. During the National Day Golden Week this year, Chengdu Florentia Village's sales surged 39% year-over-year, far exceeding expectations. Positioned as a cultural bridge between East and West, this artistic oasis provides a micro-vacation destination for urban residents. Chengdu Florentia Village Luxury Designer Outlet draws support from its rich Italian heritage and innovative retail experience, turning a new chapter in its journey of excellence.

ABOUT FLORENTIA VILLAGE
Florentia Village is China’s renowned international designer Village under the Italian real estate development group, RDM. Florentia Village was first launched in 2011 and currently has a total of 7 Villages across Greater China, located in Beijing-Tianjin, Shanghai, Guangzhou, Hong Kong, Wuhan, Chengdu and Chongqing. The Villages’ distinctive Italian architecture recalls Florence, Rome and the Renaissance Age by combining plazas, galleries, fountains and monumental buildings to deliver a one-of-a-kind shopping environment. Florentia Village carries more than 300 renowned brands from Europe, the United States and Asia at a year-round offering of up to 80% off.
 
Thanks to RDM’s extensive network of contacts within the global retail community, the storefronts are leased to the most prestigious luxury fashion brands in the world. To date, Florentia Village has achieved a combined total leasing area of 500,000m2 with 1,300 total shops. As of January this year, the total membership of Florentia Village has exceeded 4.9 million. As the leading international designer Village in Asia, Florentia Village brings an unparalleled Italian style and shopping experience to the region.
 
Official Website: www.florentiavillage.com 
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