More than a century ago, a talented young lady brought haute couture to the fashion-forward women in Carpi, Emilia-Romagna.
These dresses were sealed and wrapped with elegant ribbon knots and an embroidery of "Gegina", the namesake of this designer. Just after the end of World War II, Gegina's daughter inherited the business and started selling to boutiques around the area. The family tradition continued through two more generations, while the brand expanded across Europe.
Gegina's great-grandson, Davide Russo, opened his own company in 1984, incorporating the family tradition with his avant-garde style. The Gegina today is a combination of extensive research of materials, modern production, and a strong heritage of turn-of-the-century Italian fashion.
Gegina is inspired by technology, inventions, and Italian icons, such as Mariano Fortuny.
The attention to detail and spirit of craftsmanship can be found in every thread in a Gegina piece.

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