THIS IS A DESIGNER BRAND FOUNDED IN 2005 BY BROTHERS ARIK BITTON AND LAURENT BITTON.
IRO IS AN ANAGRAM OF THE FRENCH WORD KING (ROI), AND IT IS ALSO THE PRONUNCIATION OF
HERO IN FRENCH.
IRO STARTED FROM MUSIC AND INCORPORATED FRENCH CLASSIC ROMANTICISM, ADVOCATING
THAT EVERY GIRL BE TRUE TO HERSELF, FROM CLASSIC LEATHER TO EVERYDAY VERSATILE MODELS
INSPIRING THE COOL GIRL IMAGE OF MUSE.
"BE THE HEROINE OF YOUR OWN LIFE, NEVER BLINDLY FOLLOW THE TREND", THIS IS IRO GIRL.
COMMITTED TO BECOMING THE FRENCH DESIGNER BRAND MOST FAVORED BY INTERNATIONAL
SUPERMODELS AND STARS.

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