IN 1995, MARCO MARCHI & VANNIS MARCHI FOUNDED THE ROMANTIC AND ELEGANT FASHION BRAND LIU·JO, THE BRAND POSITIONING IS LIGHT LUXURY, ADVOCATING LUXURY BUT NOT LACKING IN CONNOTATION, THE DRESS CONCEPT IS LOW-KEY BUT TASTEFUL.
LIU· JO IN THE NAME OF LOVE, IS THE LOVE MARK OF THE PROTAGONIST AND HIS BELOVED. LIU AND JO ARE THE NICKNAME OF MARCO AND HIS BELOVED. THE REASON WHY USING SUCH A SWEET NAME AS THE BRAND NAME,  HE HAS A DEEP EXPERIENCE AND EXPECTATION OF LOVE, BUT ALSO SYMBOLIZES THE DEEP ATTACHMENT BETWEEN THEM.IMPLYING THAT THE BRAND IS AS ELEGANT AND BEAUTIFUL AS LOVE, GIVING PEOPLE THE MOST BEAUTIFUL AND PROFOUND EXPERIENCE.