Independent since 1906, New Balance, with the uncompromising commitment to craftsmanship, remains dedicated to the pursuit of quality while making continuous innovation. Generations of products were made with considered material choices and sophisticated crafting, resulting in the understated design and comfortable wearing experience. With committed craftsmanship, each of them pays tribute to the brand’s heritage and legacy.

On October 1st, the NB GREY Tianjin Florence Outlet Store is opened, providing consumers with more diverse styling options and quality lifestyle inspiration. While continuously launching products from the classic GREY collection, the new store blends different cultures and continues innovation, presenting products created through collaborations with well-known brands and designers.

About New Balance
Independent since 1906, New Balance, headquartered in Boston, MA, was founded by William J. Riley. Known for its legendary design inspired by the shape of a chicken's foot, New Balance has consistently adhered to the ethos of "manufacturing excellence and continuous innovation." Continuously improving in technological materials, aesthetics, and comfort, New Balance aims to provide exceptional products for both running enthusiasts and professional athletes. The brand remains committed to helping every athlete maximize their potential and enjoy a balanced, fulfilling life.