An award-winning global leader in the footwear industry, Skechers designs, develops and markets functional performance footwear for athletes and active individuals, as well as lifestyle footwear for all ages and demographics. Skechers' success comes from diverse, high-quality products, backed by strategic global marketing and innovative print and television advertising.
SKECHERS is a slang term derived from Southern California, which means "young people who can't sit still". Skechers was established in Manhattan Beach, California in 1992, and opened its first independent retail store in Manhattan Beach in 1995, which is adjacent to Skechers headquarters. In 1999, Skechers was successfully listed on the New York Stock Exchange under the ticker symbol: "SKX". Since it began selling the first pair of utility boots in 1992, Skechers has grown from a single style to a footwear company that designs and develops more than 3,000 styles of footwear each year. In addition to the traditional product lines SKECHERS Sport SKECHERS USA, SKECHERS Active, SKECHERS Cali, SKECHERS Work and SKECHERS Kids, the company continues to expand its product lines. In 2012, the company established a sports function department that mainly develops SKECHERS GOrun running shoes and SKECHERS GOwalk walking shoes. At the same time, it further develops a variety of dynamic children's shoes products known for their interesting features and popular cartoon characters. The greater depth and breadth of products have won countless fans of Skechers all over the world.

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