This summer, Florentia Village introduces a seasonal aesthetic across all seven locations in the Greater China. The centrepiece at each location is a lemonyellow "Cloud Canopy" installation, cocreated with the Sichuan Fine Arts Institute; while lemon trees, vintage terracotta, and the signature Amalfi yellow line the piazzas and promenades, creating an instantly recognizable Mediterranean atmosphere. Running from June 1 to August 31, the "Summer Zest" campaign transforms each Florentia Village into a zesty lemon garden, with a quintessential Italian palette that translates the beauty and lifestyle of Italy into a resonant experience.
The "Summer Zest" of Florentia Village Shanghai
The "Summer Zest" of Florentia Village Chengdu
The "Summer Zest" of Florentia Village Wuhan
Bringing together La Dolce Vita of Italy and beloved local occasions, the campaign extends beyond decor into a curated program designed to engage and delight the Chinese audience. Headlining the season, Prismabanda, the multi-talented street arts troupe known for its appearances at the Nice Carnival and the F1 Grand Prix, brings a spectacular parade to Florentia Village, dialing up the summer vibes. Florence Floating Dreams Enter the Alley: 2026 Italian Art & Culture Season, is supported by the Consulate General of Italy in Chongqing. The main feature event of the festival is the exhibition tour of the renowned Italian artist Alessandra Carloni—her very first in China—jointly organized by Florentia Village Chengdu and Chengdu’s nationallevel historic district Kuanzhai Alley.
The multi-talented street arts troupe “Prismabanda”
An active racing dragon boat from Diejiao, the renowned "home of dragon boat drifting"
Additionally, intangible cultural heritage showcases will be held in celebration for the Dragon Boat Festival, further fostering cultural exchange. Customers may also look forward to outdoor sports sessions embracing the Italian love of an active lifestyle, and weekend open-air cinema nights to recreate the romantic experience of Italy's iconic public squares, conveniently coinciding with the Chinese Qixi Festival. Throughout the "Summer Zest" campaign, visitors are invited to experience the unique charm, artistic spirit, and Mediterranean flair that make Italy one of the world's most inspiring cultural destinations.
Visitor Enthusiasm for Florentia Village Beijing-Tianjin
More than a seasonal celebration, the "Summer Zest" campaign is also a sensory journey of culture, bringing together the heritage and creativity of both China and Italy, creating a "micro-vacation" destination that goes beyond shopping—a place where culture, lifestyle, and retail seamlessly converge for an immersive experience.
