Florentia Village Luxury Designer Outlets delivered a robust Chinese New Year performance across its seven Greater China locations, recording a year-on-year footfall surge of over 30% and a 14% uptick in total sales during the holiday period from February 15 to 23. Outperforming internal forecasts, the results give RDM Group a confident start to 2026 and affirm the traction of its Commerce–Culture–Tourism–Sports–Exhibition integrated model.
Florentia Village
Performance gains were both pronounced and widely distributed across the network. Florentia Village Shanghai led the nation, with footfall rising nearly 50% year-on-year. Florentia Village Beijing–Tianjin, the group's longest-established location, posted balanced increases of around 40% in footfall and approximately 20% in sales. Florentia Village Chongqing saw a 23% rise in visitor numbers.
Florentia Village Shanghai
Florentia Village Beijing–Tianjin
In South China, Florentia Village Guangzhou–Foshan set new single-day sales records for Adidas Originals, FILA, and PUMA on the holiday’s opening day, solidifying its dominance in sportswear within the regional outlet market. Florentia Village Hong Kong delivered 25% sales growth, driven by strong conversion rates among high-spending inbound visitors. Florentia Village Chengdu and Florentia Village Wuhan also reported notable sales gains across key brand categories.
Florentia Village Guangzhou–Foshan
Florentia Village Chengdu
The Chinese New Year results reinforce a trajectory that has been taking shape over multiple campaign cycles. Florentia Village's blend of year-round premium value, culturally resonant programming and experience-led placemaking continues to resonate with urban consumers who increasingly expect destinations to deliver more than products.
Florentia Village Chongqing
Florentia Village Wuhan
As China's outlet market grows more competitive, RDM Group sees the integration of its Italian heritage and local cultural relevance as a durable source of differentiation. The group will continue to deepen its "micro-vacation" proposition across Greater China, with the Commerce–Culture–Tourism–Sports–Exhibition framework guiding the next phase of development.
