Florentia Village
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Florentia Village welcomes three new iconic brands ANTA, Burberry and Moncler to lead festivities at FV CARNIVAL

Explore the trendy world of sportswear, trace the charm of British style, and appreciate the elegance of Italian flair. ANTA, BURBERRY, and MONCLER—three renowned brands converge in the mountain city of Chongqing, bestowing a new wave of fashionable energy upon the Italian luxury design outlet in Shapingba — Chongqing Florentia Village. Anta, the leading sportswear brand in China, merges the vibrancy of sports with the trends of fashion, showcasing a style that transcends gender boundaries and leads the forefront of trends. With a legacy spanning centuries, Burberry artfully balances traditional heritage with cutting-edge innovation, embodying the essence of British luxury. Moncler, renowned for its high-performance down jackets, also excels in the realm of high fashion, uniting premium style with exceptional functionality. The arrival of these three iconic brands breathes new life into the Italianate ambiance of Chongqing Florentia Village, enhancing its allure with a distinct flair for the sophisticated connoisseur.

As the August sun shines brightly, these new stores are set to make their debut at Chongqing Florentia Village, each adding a captivating chapter to the Italian lifestyle experience. In mid-August, the 2,000 square meter Anta flagship store will be the first to open, offering sports enthusiasts a space to explore and express their vibrant energy. By the end of the month, Burberry's first outlet store in Chongqing will also be unveiled, featuring the brand's iconic plaid and classic trench coat designs, which are expected to create a surge of British style within the village. In September, the highly anticipated Moncler will make a grand entrance, showcasing the extraordinary charm of Italian fashion.

As the summer heat draws to a close, and in celebration of FV Carnival, a series of exclusive offers have been launched to the festivities. In ANTA,  shoppers can enjoy up to 50% off selected items for every purchase of three items. At BURBERRY, shoppers can truly indulge themselves with an unbelievable 90% promotion storewide, as well as an added bonus of triple points for purchases made between August 29 and September 17. Additionally, from August 29 to September 1, shoppers spending over 20,000 RMB will receive a 500 RMB voucher to use at select stores in Florentia Village. We invite you to join us for an elevated fashion experience at Chongqing’s premier shopping destination.

Chongqing Florentia Village, the second pure Italian-style boutique shopping center in Western China, is enriching its business mix to create a dreamy "Italian" experience for our guests. With year-round discounts as low as 80% off and unique customer service, it has become a new choice for consumers in Western China for fashion and travel. It brings together over a hundred globally recognized brand stores, including exclusive outlets in the Chongqing area such as BURBERRY, ZEGNA, JIMMY CHOO, STUART WEITZMAN, AIGLE, SALOMON, I.T OUTLET, Luk Fook Jewelry, and the largest NIKE outlet store in the Chongqing area, among other specialty shops.

Since its opening in 2021, Florentia Village Chongqing has embraced the philosophy of “A Beautiful Life Begins Here,”leveraging the strong economic vitality and consumer potential of Chongqing and its neighboring cities for impressive development. Through continuous innovation in creative activities and a series of exclusive offers, it has become an ideal micro-vacation destination for local urban residents. Looking ahead, Chongqing Florentia Village will continue to enhance its service quality based on its existing foundation, committed to bringing a more diverse array of international brands and a more considerate shopping experience and member services for guests in Chongqing and the surrounding areas.

In mid-September, the FV Carnival in Chongqing Florentia Village will continue to offer a variety of meticulously-planned interactive experiences, along with unprecedented additional discount benefits. Stay tuned for more!


About Florentia Village Luxury Designer Outlet

Florentia Village Luxury Designer Outlet is a strategic masterpiece in China by the Italian real estate entity RDM, is a one-stop luxury retail destination tailored to the country’s discerning consumers. Seamlessly merging high-end shopping with leisure in a curated lifestyle space, it reimagines modern retail through an innovative lens of Italian-inspired aesthetics. Since its 2011 debut in Beijing/Tianjin, the outlet operator has expanded to seven locations across Greater China—including Shanghai, Guangzhou/Foshan, Wuhan, Chengdu, Chongqing, and Hong Kong—solidifying its status as a pioneer of premium outlet experiences. Designed as a homage to Renaissance Florence, its architecture channels the “City of Flowers” through sunlit piazzas, arched colonnades, mosaic fountains, and stained-glass accents, crafting an immersive tableau of Italian cultural heritage.

 

PR Contact: PR@rdmasia.com

For more information please visit: www.florentiavillage.com