Florentia Village Beijing-Tianjin, Italian real estate entity RDM’s first strategic venture in China, is celebrating its fifteenth anniversary in 2026. After a decade and a half, it continues to grow steadily, exemplified by a solid 2025 performance: full-year sales rose 6% year-on-year, with footfall up 7%. These results reflect ongoing investment in its brand portfolio and service infrastructure and serve as strong validation of the "Commerce-Culture-Tourism" model now used across all Florentia Village locations in Greater China.
15th Anniversary of Florentia Village Beijing-Tianjin
To mark its 15th anniversary, Florentia Village Beijing-Tianjin is launching its exclusive campaign “Worth it, always”, running from May 10 through June 2. Throughout the venue, floral installations pay homage to Florence's enduring legacy as the City of Flowers, while on select weekends, the streets come alive with Italian mask parades and whimsical clown performances. Alongside these cultural touches, seasonal promotions and exclusive anniversary offers will accompany the festivities.
15th Anniversary of Florentia Village Beijing-Tianjin
Italian Clown Parade
Nestled beside Wuqing High-Speed Railway Station on the Beijing-Tianjin intercity line, Florentia Village Beijing-Tianjin is roughly 20 minutes from Beijing by bullet train. This advantageous midpoint position means direct access to the Jing-Jin-Ji metropolitan region, a catchment area of more than 110 million people, giving Florentia Village a formidable competitive edge that few other outlets in China can match.
Over fifteen years, Florentia Village Beijing-Tianjin has built a strong brand portfolio expanding to 180,000 square meters and housing over 200 brands. More distinctively, Florentia Village Beijing-Tianjin has established itself as a sustainability leader in the ESG sector. In 2025, the fund that owns the property scored 92 points in the GRESB Real Estate Assessment and received a five-star rating. That score placed it first among retail peers in East Asia.
Visitor Enthusiasm for Florentia Village Beijing-Tianjin
Fifteen years of solid expansion amid a fast-evolving market has proven the resilience of Florentia Village’s development philosophy. Moving forward, Florentia Village Beijing-Tianjin will continue to leverage its "micro-vacation" strategic advantage to answer the genuine aspirations of Northern Chinese consumers for a quality lifestyle: curating richer entertainment and shopping experiences, and growing side by side with the people it serves.
