FV Carnival
A Double Feast of Renaissance and Discount “Revival”
Commencing September 15th to October 10th , the FV Carnival brings grand discounts and rich activities lasting for almost one month, and a crossover collaboration with Italian artist Antonio Patruno Randolfi, inspired by Renaissance portraits, to tailor an immersive "tourism gallery" shopping experience for the six Florentia Villages in Beijing-Tianjin, Shanghai, Guangzhou-Foshan, Wuhan, Chengdu and Chongqing in mainland China. At the same time, Florentia Village recently announced a strategic cooperation with online travel giant Ctrip. Starting September 10th, the two parties will jointly launch a "shopping carnival" surprise cashback campaign covering six Florentia Villages in mainland China and also Florentia Village Hong Kong, bringing consumers 2% cash back benefits.
As a lecturer at Istituto Marangoni in Milan, Antonio Patruno Randolfi is passionate about Italian art and has a keen sense of contemporary lifestyle. For this crossover collaboration, Randolfi created 8 creative paintings based on famous oil paintings corresponding to the diverse categories of the village. Under his interesting brushstrokes, the historical figures in the paintings wear the latest fashion items, and the realism of the Renaissance and contemporary pop perspective construct a "time-travel" experience that connects the past and the present. In addition, these paintings will be creatively presented in different locations in each Florentia Village in combination with multi-form interactive art installations, and will "jump" on the gifts with purchase such as eco-friendly bags, refrigerator magnets, postcard picture books, etc. that are waiting to be received by consumers, so that the dual carnival atmosphere of Italian culture and preferential luxury shopping extends to every detail of each Florentia Village.
Florentia Village Beijing-Tianjin: Art crosses over into retail, a new imagination of “retail-tainment”
Florentia Village Beijing-Tianjin has ingeniously constructed five interactive art installations, integrating the artistic charm of Renaissance oil paintings with contemporary fashion shopping atmosphere. Walking through these art installations, feels like stepping into an imaginative time space constructed by Randolfi: the elegant curves of classical columns and arches and the modern spherical lamps and metal decorative spheres are wonderfully intertextualized, creating an artistic secret realm; what is even more exciting is that Randolfi's "cross-over" paintings are in perfect harmony with this scene. Wandering through it, it feels like crossing the canvas and meeting the nobles and scholars of the Renaissance era. Capture the wonderful moment here and share it on designated social platforms to receive customized gifts from Florentia Village. There are also gifts and e-coupons of different levels for purchases over a certain amount. The Tang Hotel also launched a preferential rate for members of Florentia Village Beijing-Tianjin during FV Carnival. You can get a co-branded gift and a Florentia Village Beijing-Tianjin coupon package during your stay.
Florentia Village Shanghai: When stamp collection adventure meets music feast, a multi-sensory upgrade
Florentia Village Shanghai has launched an upgraded gameplay for a limited time during FV carnival. The village has meticulously set up eight stamp collection stations based on the Randolfi art theme, inviting guests to become treasure hunters and start a stamp collection adventure. After successfully completing this unique "Stamp Hunting" game and the special task on RED, you may receive an exclusive customized gift. At the same time, the live music feast of the CEIBS Red Maple Choir and popular songs performed by music bloggers in the two categories of cello and guzheng have added an artistic touch on the village during the festival. In the dual sonata of stamp collection games and music performances, Florentia Village Shanghai has opened a new door to the integration of art, entertainment and shopping experiences.
Florentia Village Guangzhou-Foshan: DIY painting workshop, "famous paintings" parade, concert, together to create a special carnival trio
Florentia Village Guangzhou-Foshan has created a unique carnival DIY painting workshop, becoming an art oasis. Randolfi's crossover paintings and the images on the screen complement each other, creating an immersive "walking through the gallery" atmosphere, as if you were in an art space that blends the past and the present. Consumers can participate in the on-site creation experience and create their own unique art pieces; the oil painting figure parade infuses the soul of art into the pulse of the village: the "people in the painting" painted by masters such as René Magritte and Frida Kahlo seem to be resurrected, they will stroll elegantly in the streets of the village, interact happily with tourists, and leave interesting visual memories; the FV carnival music festival adds a rhythmic golden edge to this feast. The "carnival" trio is endless and makes people linger.
Florentia Village Wuhan: Traveling through famous paintings and enjoy unique parent-child time
Florentia Village Wuhan focuses on parent-child interaction, integrating artistic concepts into family gathering time, and presents a unique cultural feast. The village has ingeniously arranged multiple photo frame installations: oil painting frames from the Renaissance era, carefully cut-out silhouettes on the canvas, inviting visitors to integrate themselves into the painting, creating a work of art that combines Randolfi's contemporary expressionist canvas background, Monet-style impressionist flower arrangement decoration and real-life portraits. At the same time, the village weaves a picture of the era of Florence in the 15th century with the parade of "characters in the painting" of famous paintings and live performances of various social roles in the Renaissance, as if you were there. The China-Europe Children's Art Exchange Exhibition has arranged multiple interactive areas at the exhibition site, allowing young artists to personally experience and discover the artistic charm of the Renaissance. Under the grand framework of the Renaissance theme, Florentia Village Wuhan integrates art, education and entertainment to create a joyful world full of artistic atmosphere for families.
Florentia Village Chengdu: A multi-faceted interpretation of Italian life
For Florentia Village CHengdu, 1,600 art co-branded shopping bags decorated with elements of Antonio Patruno Randolfi's works are like a fashion declaration about the contemporary interpretation of Italian culture, integrating the concepts of preferential luxury shopping, Italian life, and artistic creativity. They can be obtained in limited quantities by meeting the single consumption of 3,088 RMB or the specified social media check-in and sharing conditions. These shopping bags, in conjunction with Randolfi's co-branded exhibition in the village, interweave infinite reverie about the Renaissance. In addition, consumers can check-in at multiple art exhibitions to explore FV carnival, come to the village and encounter the "characters in the painting" famous painting interactive parade NPC, and there will also be concerts brought by jazz bands and singers on different dates. During the event, there are more grand gifts.
Florentia Village Chongqing: Magic Acrobatic Art Show, a "Carnival" invitation to travel through the fairy tale world
Florentia Village Chongqing has also created a unique experience, combining the painting style of Randolfi with the charm of the classic fairy tale world, presenting an unprecedented magical acrobatic art feast. The first puppet circus parade in China, "The Adventures of Pinocchio", and the first steampunk style parade interactive puppet show "The Adventures of the Wizard of Oz" perfectly blend the essence of art, magic and acrobatics. The audience may have the chance to perform on stage with "Pinocchio" and help interpret the breathtaking magic moments or walk side by side with the 4-meter-high giant "Tin Man" and embark on a fantasy journey full of surprises, adding endless fun and unforgettable memories to the "carnival" shopping trip.
In addition to the immersive Italian cultural carnival experience, the carnival of discounts is even more worth expecting. Multiple preferential activities will bring real shopping benefits to consumers. By integrating the artistic essence of the Renaissance with the innovative concepts of contemporary retail, the FV Carnival will create an Italian scene that transcends time and space. The art installations and interactive activities presented in the six villages allow every visitor to find poetry in shopping and experience taste in consumption even in a fast-paced era.
Official Website: www.florentiavillage.com
Weibo：@FV佛罗伦萨小镇 Redbook：@佛罗伦萨小镇 WeChat Accounts： @FVJJ/FVSH/FVGF/FVWH/FVCD/FVCQOutlet @FVHKoutlet
