Privacy Policy
Version Effective Date: September 23, 2026
Introduction
Welcome to use our products and/or services. The FLORENTIA VILLAGE service providers (hereinafter referred to as "we", "us", or "our" ) respect your privacy and fully understand the importance of your personal information. When you use our products and/or services, we may collect and use your relevant information. We will, in accordance with the requirements of laws and regulations, take corresponding security protection measures and make every effort to protect the security of your personal information. This Policy is intended to explain to you how we collect, use, store, share, and transfer such information when you use our products and/or services, as well as the ways in which we provide you to access, update, delete, and protect such information.
This Policy is closely related to the online and/or offline services we provide to you through various channels and the various business functions included in such services (hereinafter collectively referred to as " our products and/or services "). Before you begin to use our products and services, please be sure to carefully read and understand this Policy, with particular attention to the clauses marked in bold/bold underline , and ensure that you fully understand and agree before you begin to use them. For professional terms involved in this Policy, we will try our best to explain them to you in concise and plain language so as to facilitate your understanding. If you have any questions, opinions, or suggestions regarding the content of this Policy, you may consult us by contacting our customer service. When necessary, you may follow the guidance of this Policy to make the choices you deem appropriate.
This Policy will help you understand the following:
1. Definitions and Scope of Application
2. How We Collect and Use Your Personal Information
3.How We Use Cookies and Similar Technologies
4. How We Share, Transfer, and Publicly Disclose Your Personal Information
5. How We Protect and Store Your Personal Information
6. How You Manage Personal Information
7.How We Handle Personal Information of Minors
8. Protection of Children's Personal Information
9.Notification and Revisions
10. Complaints and How to Contact Us
1.Definitions and Scope of Application
1.1 Definitions
FLORENTIA VILLAGE OUTLET GO : refers to the "FLORENTIA VILLAGE OUTLET GO+" WeChat Mini Program.
FLORENTIA VILLAGE Service Provider : refers to the operators of each FLORENTIA VILLAGE offline physical store opened within the territory of the People's Republic of China and the managers of each operator, including but not limited to Shanghai Yilang Commercial Co., Ltd., Tianjin Shenglang Commercial Co., Ltd., Chengdu Shenglang Commercial Co., Ltd., Chongqing Shenglang Commercial Retail Co., Ltd., Foshan Yilang Commercial Co., Ltd., Wuhan Shenglang Commercial Co., Ltd. and Outum Consulting & Management (Shanghai) Co., Ltd.
Personal Information : refers to all kinds of information recorded electronically or in other ways that is related to an identified or identifiable natural person, excluding information after anonymization.
Sensitive Personal Information : refers to personal information that, if leaked or illegally used, may easily lead to infringement of the personal dignity of a natural person or endanger the personal and property safety, including biometric identification, religious belief, specific identity, medical health, financial account, location track and other information, as well as personal information of minors under the age of 14 (we will prominently mark the sensitive personal information involved in this policy in bold/bold underline).
Child : refers to a minor under the age of 14.
De-identification : refers to the process of processing personal information so that it cannot identify a specific natural person without the aid of additional information.
Anonymization : refers to the process of processing personal information so that it cannot identify a specific natural person and cannot be restored.
1.2 Scope of Application
This policy applies to: 1)Browsing or using FLORENTIA VILLAGE OUTLET GO, "FLORENTIA VILLAGE" WeChat Mini Program, "FV OUTLET" WeChat Mini Program;2)Visiting FLORENTIA VILLAGE locations across China or using our offline products and/or services in other ways;3)Browsing or using various online channels owned or operated by us, including but not limited to: websites, official social media accounts (including but not limited to WeChat Official Accounts, Xiaohongshu, Douyin, Weibo), applications (including but not limited to WeChat Official Accounts, WeChat Mini Programs and other third-party programs), etc. (collectively referred to as " online channels "); and4)Any visitors, members of FLORENTIA VILLAGE or any persons who communicate, interact with us or participate in the above activities in any way regarding our products, services, prize-winning activities, promotional activities and membership programs, etc. (the above-mentioned visitors, members and persons are collectively referred to as " you ").
This policy does not apply to: 1)Information collected by third-party products or services (including any third-party websites) accessed through our products and/or services, or other products or services linked in our products and/or services;2)Information collected by third parties that help advertise our products and/or services; and3)Information collected by third parties that carry out advertising activities in our products and/or services.Your use of these third-party services (including any personal information you provide to these third parties) will be bound by the service terms and privacy policies of these third parties (instead of this Privacy Policy). For specific provisions, please carefully read the relevant terms of the third parties. Please properly protect your personal information and provide it to third parties only when necessary.
2. How We Collect and Use Your Personal Information
We will follow the principles of legitimacy, lawfulness, necessity, good faith, openness and transparency, and collect and use personal information that you actively provide or that is generated by your use of our products and/or services, as well as relevant personal information obtained from third parties, for the purposes described in this policy. If we intend to use your personal information for other purposes not specified in this policy, or use information collected for a specific purpose for other purposes, we will inform you in a reasonable manner and obtain your consent again before use.
The information we may collect during the process of providing our products and/or services to you may be used for the following purposes:
2.1 Information You Authorize Us to Use
Our products and/or services include some core functions necessary for shopping, membership services, after-sales services, etc. We may collect, store and use the following information about you to realize these functions. If you do not provide relevant information, you will not be able to enjoy the products and/or services we provide. Meanwhile, some membership functions (such as point query, membership level) are only available after registration and/or login on the WeChat Mini Program. Our official website currently only provides information display and service query, and does not proactively collect your personal information through registration and/or login.
These core functions include:
2.1.1 Membership Account Registration, Login and Verification
When you register as a member of FLORENTIA VILLAGE, you need to provide us with your mobile phone number . We will verify the validity of your identity by sending a SMS verification code or logging in via your WeChat account. After you successfully register a FLORENTIA VILLAGE membership account, you can use the membership account to log in to applicable online channels such as FLORENTIA VILLAGE OUTLET GO and "FLORENTIA VILLAGE Member" WeChat Official Account.
You can log in to your membership account by providing us with your FLORENTIA VILLAGE membership account information, so as to realize the shopping function on applicable online channels such as FLORENTIA VILLAGE OUTLET GO. If you do not provide such information, you will not be able to log in and purchase goods on FLORENTIA VILLAGE OUTLET GO, etc. If you only need to use basic services such as browsing and searching, you do not need to register as our member and provide the above information.
During the membership registration process, if you provide the following additional information to complete your personal profile, it will help us provide you with more personalized membership services such as membership birthday privileges: your WeChat nickname, gender, date of birth, place of residence (province, city, district), email address, and your WeChat profile picture . All such information belongs to your "account information". The account information you supplement will help us provide you with personalized membership services. If you do not provide such information, it will not affect your use of basic browsing, searching and purchasing functions of our products or services, but will only affect your use of personalized membership services.
2.1.2 Membership Points and Benefits
You can realize various membership functions and enjoy various membership benefits by providing us with membership information or logging in to your membership account. For example, we will record your consumption status, membership points, membership account usage status, etc., and provide you with benefits corresponding to your membership level, including point redemption, birthday benefits, parking discounts, lucky draws, etc.
2.1.3 Shopping on OUTLET GO
When you shop on FLORENTIA VILLAGE OUTLET GO, we will collect relevant information based on the following services:
(1) Order Placement and Order Management
When you are ready to settle the goods in your shopping cart/shopping bag, the FLORENTIA VILLAGE OUTLET GO system will generate an order for the goods you purchase. You need to at least fill in the consignee's name, delivery address and mobile phone number in the order. Meanwhile, the order will specify the order number, information of the goods or services you purchase, order placement time, the amount of payment you should pay and payment method. If you need to issue an invoice, you also need to provide the invoice title, taxpayer identification number/social credit code and the email address for receiving the invoice.
All the above information constitutes your "order information". We will use your order information (including with third parties that provide the above services to you) to conduct identity verification, confirm transactions, complete payment settlement, complete delivery, query orders for you, and provide customer service consultation and after-sales services. We will also use your order information to judge whether there is any abnormality in your transaction to protect your transaction security.
(2) Payment Function
After you place an order, you can choose the payment services provided by third-party payment institutions cooperating with FLORENTIA VILLAGE OUTLET GO (including payment channels such as WeChat Pay and UnionPay, hereinafter referred to as "payment institutions"). The payment function itself does not collect your personal information, but we need to share your order number and transaction amount information, including necessary bank card payment information such as your bank card number, validity period and repayment amount, with these payment institutions to realize their confirmation of your payment instruction and completion of payment.
(3) Product and/or Service Delivery Function
To facilitate the delivery of our products or services to you, you need to provide the real name of the consignee, delivery address and contact number of the consignee. If we entrust a third party to deliver to you, you agree to share the above information with the third party. You acknowledge and agree that the above-mentioned third parties and merchants or delivery companies cooperating with us will use your order information in the link of delivering our products and/or services to you for the purpose of completing delivery.
While providing delivery services to you, our delivery staff will assist you in completing real-name authentication based on the real-name authentication requirements of certain business laws and regulations.
(4) Photo/Video Access and Upload from Album (Photo Library/Video Library)
You can use this function to upload your photos/pictures/videos after enabling the album permission, so as to realize functions such as communicating with our customer service and providing certificates. We may identify the goods or services you need to purchase through the photos/pictures you upload.
2.1.4 Display of Services and Goods
To display page information of goods and services to you, quickly feedback your relevant search results, judge your account security status and/or provide secure transaction services, we may collect the following information from you:
Device Information : According to your authorization when installing or using the software, we will receive and record the device information you use (such as device model, operating system and application version, language settings).
Log Information : When you browse our FLORENTIA VILLAGE OUTLET GO and use our products and/or services, we will automatically collect your usage of our services, including your search content, IP address, access date and time, and records of the web pages you visit.
2.1.5 Customer Service and After-sales Function
When you contact us or submit a service request, our call center customer service and online customer service will use your account information to verify your identity and ensure the security of your account and system. When you need us to provide customer service and after-sales services related to your order information , we will query your order information. You may provide other information in addition to the above information when communicating with our customer service staff, such as when you ask us to change the delivery address, contact person or contact phone number.
2.1.6 Location Information
You can choose to provide us with your location information to help you get information about the nearest FLORENTIA VILLAGE location. You can cancel your authorization for us to use location information by turning off the location function.
2.1.7 Live Streaming Function
If you watch our live streaming through various online channels, we will collect relevant information according to your authorization (the information collected by different online channels may be slightly different, including mobile phone number, account nickname, profile picture, location, etc. The specific scope of information collected shall be subject to your authorization).
2.1.8 Message Subscription
To let you know about marketing, promotion and commercial promotion information that may be of interest to you, we may send marketing, promotion and commercial promotion text messages to you through the mobile phone number you provide , or call you to invite you to visit the FLORENTIA VILLAGE shopping center to participate in our activities, such as brand sales events, etc. You can choose whether to accept the promotion information pushed by us via text message and phone call, or contact customer service to unsubscribe.
2.1.9 Lucky Draws and Interactions
To enable you to participate in interactive and lucky draw activities organized by us, such as online lucky draw activities and other membership activities, we may need you to provide relevant personal information, such as your mobile phone number, email address, membership information, etc.
2.1.10 Questionnaire Surveys
We may obtain other information from you for reasonable needs such as improving services and promoting products, including answers to questionnaires you send to us when you voluntarily participate in questionnaire surveys organized by us, as well as relevant information we obtain when you interact with our affiliated parties and partners.
You understand and agree that the above services may require the use of some of your personal information or require you to enable relevant access permissions on your device. You can decide whether to use and accept the above services or authorize us to use your personal information on your own. Please note that your act of actively providing relevant information and using our services, etc. represents that you authorize us to collect and use your relevant personal information; you can choose not to use relevant services or turn off such functions, and we will no longer continue to collect and use your relevant personal information based on the corresponding permissions, and may also be unable to provide corresponding services that can only be provided with such permissions. However, your decision not to use or turn off permissions will not affect the previous information collection and use based on your authorization/use behavior.
2.2 Security Guarantee Function
To ensure the stability and security of the system when you use products and/or services provided by us, our affiliated companies and partners, prevent your personal information from being illegally obtained, more accurately prevent fraud and protect account security, we may collect or integrate your membership information (such as delivery address, identity information, bank card information), historical online records, log information, IP address, location information, browsing information, order information, as well as information shared by our affiliated companies and partners with your authorization or in accordance with the law, to comprehensively judge your account and transaction risks, conduct identity verification, detect and prevent security incidents, and take necessary recording, auditing, analysis and disposal measures in accordance with the law.
2.3 You Fully Acknowledge That We May Collect and Use Your Personal Information Without Your Authorization in the Following Circumstances:
1. Those directly related to national security and national defense security;
2. Those directly related to public security, public health and major public interests;
3. Those directly related to judicial or administrative law enforcement such as criminal investigation, prosecution, trial and judgment enforcement;
4. Those for the purpose of protecting major legitimate rights and interests such as the life and property of you or other individuals but it is difficult to obtain your authorization;
5. The personal information involved is disclosed to the public by yourself;
6. Those necessary for the conclusion and performance of relevant agreements or other written documents signed with you;
7. Information collected from legally publicly disclosed information, such as legal news reports, government information disclosure and other channels;
8. Those necessary for maintaining the safe and stable operation of the products and/or services we provide, such as discovering and disposing of product and/or service failures;
9. Those necessary for legitimate news reporting;
10. Those necessary for statistical or academic research carried out by academic research institutions for public interests, and when providing academic research or describing the results to the public, the personal information contained in the results is de-identified;
11.Other circumstances stipulated by laws and regulations.
2.4 Rules for the Use of Your Personal Information
1. We will use the collected personal information in accordance with the provisions of this policy and for the purpose of realizing the functions of our products and/or services.
2. After collecting your personal information, we will de-identify the data through technical means. The de-identified information will not be able to identify the subject. Please understand and agree that we have the right to use the de-identified information in this case; and without disclosing your personal information, we have the right to analyze the user database and commercialize it.
3. Please understand and agree that all personal information you provide when using our products and/or services will continue to authorize us to use during your use of our products and/or services, unless you delete it or refuse our collection through system settings.
4. We will count the usage of our products and/or services, and may share such statistical information with the public or third parties to show the overall usage trend of our products and/or services. However, such statistical information does not include any of your identity identification information.
5. When we display your personal information, we will desensitize your information by means including content replacement and anonymization to protect your information security.
6. When we intend to use your personal information for other purposes not specified in this policy, or use information collected for a specific purpose for other purposes, we will seek your consent in advance. Please understand that the products and/or services we provide to you will be continuously updated and changed. If you choose to use other products and/or services not listed in this policy, we will explain in detail the purpose, method and scope of personal information collection and seek your consent through agreements, page prompts and other means before collecting your personal information. If you do not agree to provide the aforementioned information, you may not be able to use that product and/or service, but it will not affect your use of existing products and/or services.
3. How We Use Cookies
We will learn about your usage of our various online channels through Cookies and other tracking technologies. Cookies are specific identification symbols that can identify your device. By identifying your device, we can recommend personalized products and advertisements to you (including alliance websites that provide advertising content on this website). Information collected through Cookies is personal information that cannot be used alone. You understand and agree that we will combine the information collected through Cookies with your other information. Most browsers will automatically turn on Cookies. You can adjust your browser settings at any time and choose to turn off Cookies. However, Cookies allow you to enjoy our better and more personalized services. If you turn off Cookies, you may not be able to fully experience all the services we provide, so we recommend that you set them to on.
4. How We Share, Transfer and Publicly Disclose Your Personal Information
4.1 Sharing
1. We will not share your personal information with any company, organization or individual other than us, except in the following circumstances:
(1) Sharing with explicit consent: after obtaining your explicit consent, we will share your personal information with other parties;
(2) Sharing under statutory circumstances: we may share your personal information externally in accordance with the provisions of laws and regulations, litigation, dispute resolution needs, or as required by administrative and judicial authorities in accordance with the law;
(3) Sharing as necessary to provide the products or services you need: when you purchase goods or services through FLORENTIA VILLAGE OUTLET GO, we will share necessary information related to transactions in your order information with relevant goods or service providers according to your choice, so as to realize your transaction, delivery and after-sales service needs;
(4) Handling your disputes or controversies with others at your request;
(5) Provided in accordance with relevant agreements signed with you (including electronically signed online agreements and corresponding platform rules) or other legal documents;
(6) Use based on academic research;
(7) Use based on social and public interests in compliance with laws and regulations.
2. Sharing with affiliated parties: based on the needs of fully providing our products and services to you through the FLORENTIA VILLAGE membership system and recommending information that may be of interest to you, your personal information may be shared with our affiliated companies and/or their designated service providers. We will only share necessary personal information and be bound by the purposes stated in this policy. If we share your sensitive personal information or the affiliated company changes the purpose of use and processing of personal information, we will seek your authorization again.
4.2 Entrusted Processing
T o achieve the purposes stated in this policy, we may entrust authorized partners to process your personal information to help us provide relevant operations and services. We will only entrust the processing of your personal information for legal, legitimate, necessary, specific and clear purposes, and will only provide personal information necessary for the services. Our partners have no right to use the entrusted personal information for any other purposes.
At present, our authorized partners include the following types:
1. Suppliers of goods or technical services. We may entrust third parties that support our functions to process your personal information. Such support includes supplying goods to us or providing infrastructure technical services, logistics and distribution services, payment services, data processing, etc. The purpose of sharing such information is to realize the core functions of our products and/or services. For example, we must share your order information with logistics service providers to arrange delivery; or we need to share your order number and order amount with third-party payment institutions to realize their confirmation of your payment instruction and completion of payment, etc.
2. Partners that entrust us with promotion. Sometimes we provide promotion services on behalf of other enterprises to the user group using our products and/or services. We may share indirect user portraits formed by your personal information and your non-personal information set with partners that entrust us with promotion (hereinafter referred to as "entrusting parties"). However, we will only provide information on the coverage and effectiveness of the promotion to these entrusting parties, and will not provide your personal identity information, or we will aggregate such information so that it will not identify you personally. For example, we can inform the entrusting party of the number of people who have viewed its promotion information or the number of people who have purchased the entrusting party's goods after seeing such information, or provide statistical information that cannot identify personal identity to the entrusting party to help it understand its audience or customers.
3. Third-party merchants. We must share necessary information related to transactions in your order information with third-party merchants to realize your demand for purchasing goods or services from them and enable them to complete subsequent after-sales services.
To enable you to use the above services and functions, various online channels of ours will embed application program interfaces (APIs), software development kits (SDKs) or other similar applications of authorized partners.
For companies, organizations and individuals with whom we share personal information, we will sign strict confidentiality agreements with them, requiring them to process personal information in accordance with our instructions, this policy and any other relevant confidentiality and security measures. For the use of sensitive personal data, we require third parties to adopt data desensitization and encryption technologies to better protect user data. We will conduct strict security inspections on APIs, SDKs, etc. through which authorized partners obtain relevant information, and conduct information security audits on key third parties to verify whether the personal information security protection measures of third parties meet our relevant requirements.
To comply with laws, enforce or apply our terms of use and other agreements, or to protect the rights, property or safety of our various online channels, you or other FLORENTIA VILLAGE members, such as preventing illegal activities such as fraud and reducing credit risks, we exchange information with other companies and organizations. However, this does not include personal information sold, rented, shared or otherwise disclosed for profit purposes in violation of the promises made in this policy.
The third-party SDK information we are currently using is as follows:
|
"FLORENTIA VILLAGE" WeChat Mini Program |
||||
|
SDK Name |
Operator |
Function |
Types of Personal Information Collected |
Privacy Policy Link |
|
Aladdin |
Shanghai Yike Information Technology Co., Ltd. |
Data burying point collection and analysis |
User ID, device information |
https://www.ezrpro.com/privacy.html |
|
Youshu |
Shanghai Yike Information Technology Co., Ltd. |
Data burying point collection and analysis |
User ID, setting information, user behavior |
|
|
"FV OUTLET" WeChat Mini Program |
||||
|
SDK Name |
Operator |
Function |
Types of Personal Information Collected |
Privacy Policy Link/Website Address |
|
WeChat Mini Program |
Nanjing Moboyunzhou Information Technology Co., Ltd. |
Online mall goods sales |
WeChat, mobile phone number, province/city/district address, birthday |
https://www.mobcb.com/#/ |
|
"FLORENTIA VILLAGE OUTLET GO+" WeChat Mini Program |
||||
|
SDK Name |
Operator |
Function |
Types of Personal Information Collected |
Privacy Policy Link/Website Address |
|
WeChat Mini Program |
Shopex Software Co., Ltd. |
Online mall goods sales |
WeChat, mobile phone number, province/city/district address, birthday |
https://www.shopex.cn |
4.3 Transfer
W e will not transfer your personal information to any company, organization or individual, except in the following circumstances:
1. Transfer with prior explicit consent or authorization: after obtaining your explicit consent or authorization, we will transfer your personal information to other parties;
2. Transfer as required by applicable laws and regulations, legal procedures, mandatory administrative or judicial requirements;
3. Provided in accordance with relevant agreements signed with you (including electronically signed online agreements and corresponding platform rules) or other legal documents;
4. In the case of mergers, acquisitions, asset transfers or similar transactions, if personal information transfer is involved, we will require the new company or organization holding your personal information to continue to be bound by this policy. Otherwise, we will require the company or organization to seek your authorization again.
4.4 Public Disclosure
We will only publicly disclose your personal information under the following circumstances:
1. Disclose the personal information you designate in the manner of disclosure you explicitly agree to, according to your request;
2. Under the circumstances that we must provide your personal information as required by laws and regulations, mandatory administrative law enforcement or judicial requirements, we may publicly disclose your personal information according to the required type of personal information and disclosure method. On the premise of complying with laws and regulations, when we receive such requests for information disclosure, we will require that corresponding legal documents, such as subpoenas or investigation letters, must be issued. We firmly believe that the information we are required to provide should be as transparent as possible within the scope permitted by law. We have carefully reviewed all requests to ensure that they have legal basis and are limited to data that relevant government and law enforcement departments have the legal right to obtain for specific investigation purposes. On the premise of being permitted by laws and regulations, the documents we disclose are all protected by encryption keys.
5. How We Protect and Store Your Personal Information
5.1 Technologies and Measures We Take to Protect Your Personal Information
We attach great importance to personal information security and take all reasonable and feasible measures to protect your personal information:
1. Data Security Technical Measures
We will adopt security protection measures that meet industry standards and are reasonable and feasible to protect the security of the personal information you provide, to prevent unauthorized access, use and modification of your personal information, and to avoid data damage or loss, including but not limited to cloud shield, cloud firewall, vulnerability scanning, Anheng Knight, VPN, interface access encryption signature, network request HTTPS secure access, interface malicious request risk control guarantee, etc.
2. We only allow personnel of the FLORENTIA VILLAGE Service Provider, its affiliated parties and authorized partners who have a need to know such information to access personal information, and have set up strict access permission control and monitoring mechanisms for this purpose. We also require all personnel who may come into contact with your personal information to perform corresponding confidentiality obligations. Failure to perform such obligations may result in legal liability or termination of the cooperative relationship with us.
3. We will take all reasonable and feasible measures to ensure that irrelevant personal information is not collected. We will only retain your personal information for the period necessary to achieve the purposes stated in this policy, unless we need to extend the retention period or are permitted by law. For example, the E-Commerce Law of the People's Republic of China requires that goods and service information and transaction information be kept for no less than three years from the date of transaction completion. After your personal information exceeds the retention period, we will delete your personal information or anonymize it in accordance with applicable legal requirements.
4. The Internet is not an absolutely secure environment, and communication methods such as email, instant messaging, social software and other communication methods with other users cannot be confirmed to be completely encrypted. We recommend that you properly protect your account when using such tools and pay attention to protecting the security of your personal information.
5. Security Incident Handling
In the unfortunate event of a personal information security incident, we will promptly inform you of the basic situation and possible impact of the security incident, the measures we have taken or will take, suggestions for you to independently prevent and reduce risks, and remedial measures for you in accordance with the requirements of laws and regulations. We will also promptly inform you of the relevant situation of the incident by email, letter, telephone, push notification and other means. When it is difficult to inform each personal information subject one by one, we will issue a notice in a reasonable and effective manner. At the same time, we will also take the initiative to report the handling of the personal information security incident in accordance with the requirements of the regulatory authorities.
6. If you have any questions about our personal information protection, you can contact us through the contact method specified at the bottom of this policy. If you find that your personal information has been leaked, especially if your account and password (verification code) have been leaked, please contact us immediately through the contact method specified in [10. Complaints and How to Contact Us] of this policy, so that we can take corresponding measures.
5.2 Storage of Your Personal Information
1. Storage Location
In principle, personal information collected and generated within the territory of the People's Republic of China will be stored within the territory of the People's Republic of China.
We will implement necessary compliance procedures in accordance with relevant national regulations and standards, and strive to ensure that your personal information is protected to the same extent within the territory of the People's Republic of China.
2. Storage Period
We will only retain your personal information for the period necessary to achieve the purposes stated in this policy, unless there is a mandatory retention requirement by law. For example, the E-Commerce Law of the People's Republic of China requires that goods and service information and transaction information be kept for no less than three years from the date of transaction completion. We judge the storage period of personal information mainly with reference to the following standards, whichever is longer:
(1) To complete the transaction purpose related to you and maintain corresponding transaction and business records to respond to your possible queries or complaints;
(2) To ensure the safety and quality of the services we provide to you;
(3) Whether you agree to a longer retention period;
(4) Whether there are other special agreements or legal provisions on the retention period.
(5) After the retention period is exceeded, we will delete your personal information or anonymize it in accordance with applicable legal requirements.
3. Please note that after you successfully cancel your FLORENTIA VILLAGE membership account, we will delete or anonymize your personal information. After you or we assist you in deleting relevant information, due to applicable legal and security technical limitations, we may not be able to immediately delete the corresponding information from the backup system. We will store your personal information securely and restrict any further processing of it until the backup can be deleted or anonymized.
4. If we terminate services or operations, we will notify you at least 30 days in advance, and delete or anonymize your personal information after terminating services or operations.
6. How You Can Manage Your Personal Information
We attach great importance to your rights to personal information, and make every effort to protect your rights to access, correct, delete and withdraw consent to your personal information, so that you have full ability to protect your privacy and security. Your rights include:
6.1 Access and Correct Your Personal Information
Except as otherwise provided by laws and regulations, you have the right to access and correct your personal information at any time, including:
1. Your account information: you can also access, modify and supplement such information through relevant functions under other WeChat Mini Programs, WeChat Official Accounts and other online channels.
2. Your delivery information: you can also access, modify and supplement such information through relevant functions under other WeChat Mini Programs, WeChat Official Accounts and other online channels.
3. Your order information: you can also access, modify and supplement such information through relevant functions under other WeChat Mini Programs, WeChat Official Accounts and other online channels.
4. For other personal information generated during your use of our products and/or services that needs to be accessed or corrected, please feel free to contact us. We will respond to your request in accordance with the methods and time limits specified in this policy.
6.2 Delete Your Personal Information
Information that you can directly clear or delete on our product and/or service pages includes order information and delivery address information. In the following circumstances, you may submit a request to us to delete your personal information:
1. If our processing of personal information violates laws and regulations;
2. If we collect and use your personal information without obtaining your consent;
3. If our processing of personal information violates the agreement with you;
4. If you no longer use our products or services, or you have cancelled your FLORENTIA VILLAGE membership account;
5. If we terminate services and operations.
If we decide to respond to your deletion request, we will also notify entities that have obtained your personal information from us to delete it in a timely manner, unless otherwise provided by laws and regulations, or these entities have obtained your independent authorization. If we respond to your deletion request, we cannot guarantee that the corresponding information will be immediately deleted from the backup system, but we will delete such information when the backup system is updated.
6.3 Change the Scope of Your Authorization or Withdraw Your Authorization
You can change the scope of our authorization to continue collecting personal information or withdraw your authorization by deleting information, turning off device functions, contacting our customer service, etc. You can also withdraw all our authorization to continue collecting your personal information by cancelling your account.
Please understand that each business function requires some basic personal information to be completed. After you withdraw your consent or authorization, we cannot continue to provide the services corresponding to your withdrawal of consent or authorization, nor will we process your corresponding personal information. However, your decision to withdraw consent or authorization will not affect the previous personal information processing carried out based on your authorization.
6.4 Account Cancellation
You can apply for account cancellation by contacting our customer service. After you cancel your account, we will stop providing products and/or services to you, and in accordance with your request, we will delete your personal information unless otherwise provided by laws and regulations.
6.5 Obtain a Copy of Your Personal Information
You have the right to obtain a copy of your personal information. If you need to obtain a copy of the personal information we collect about you, please feel free to contact our customer service. On the premise of complying with relevant legal provisions and being technically feasible, we will provide you with a copy of your personal information according to your request.
6.6 If You Do Not Want to Receive Promotional Information Sent by Us, You Can Cancel It at Any Time Through the Following Methods:
1. You can cancel the mobile phone promotional text messages we send to you a ccording to the prompts in the promotional text message content.
2. You can contact our customer service to cancel the product and promotion information we push to you.
3. To protect your privacy, we will not push promotional or product information involving sensitive content such as religious beliefs and sexual orientation to you in any way or channel.
6.7 Response to Your Request
If you are unable to access, correct or delete your personal information through the above methods, or if you need to access, correct or delete other personal information generated when you use our products and/or services, or obtain a copy of your personal information, or if you believe that we have any violation of laws and regulations or the agreement with you on the collection or use of personal information, you can send an email to [customer.services@florentiavillage.com] or contact us through the contact method specified in [10. Complaints and How to Contact Us] of this policy. To ensure security, we may require you to provide a written request or provide your identity documents. We will respond to your request within fifteen (15) days after receiving your feedback and verifying your identity. In principle, we will not charge fees for your reasonable requests, but for requests that are repeated multiple times and exceed reasonable limits, we will charge a certain cost fee depending on the situation. For requests that are unreasonably repetitive, require excessive technical means (for example, require development of new systems or fundamental change of current practices), pose risks to the legitimate rights and interests of others, or are very impractical (for example, involving information stored on backup tapes), we may refuse them.
In the following circumstances, in accordance with the requirements of laws and regulations, we will be unable to respond to your request:
1. Those related to the performance of obligations stipulated by laws and regulations by the personal information controller;
2. Those related to national security and national defense security;
3. Those related to public security, public health and major public interests;
4. Those related to criminal investigation, prosecution, trial and judgment enforcement, etc.;
5. There is sufficient evidence that you have subjective malice or abuse of rights;
6. Those for the purpose of protecting major legitimate rights and interests such as the life and property of the personal information subject or other individuals but it is difficult to obtain the consent of the person;
7. Responding to your request will cause serious damage to the legitimate rights and interests of you or other individuals and organizations;
8. Those involving trade secrets.
7. How We Handle Minors' Personal Information
We presume that you have corresponding civil capacity. If you are a minor, we require you to ask your parents or other guardians to read this policy carefully and use our services or provide information to us with the consent of your parents or other guardians. For the case of collecting minors' personal information with the consent of parents or other guardians for using our products or services, we will only use, share, transfer or disclose such information when permitted by laws and regulations, explicitly agreed by parents or other guardians, or necessary for the protection of minors.
8. Protection of Children's Personal Information
8.1 Our products, websites and services are mainly oriented to adults. Children should not create their own user accounts without the consent of their parents or guardians.
8.2 If you are a child under the age of 14, you should use our services under the guidance of your guardian to ensure your safety when using our services and conducting transactions. If you are a parent or other guardian of a child, please pay attention to whether the child under your guardianship uses our services after obtaining your authorization and consent.
8.3 We will strictly perform the obligations and responsibilities for the protection of children's personal information as stipulated by laws and regulations, follow the principles of legitimacy and necessity, informed consent, clear purpose, security guarantee and lawful use, and collect and use children's personal information after obtaining the consent of children's parents or other guardians. For personal information of children under the age of 14 that may be involved, we further take the following measures to guarantee:
1. For the collected children's personal information, in addition to complying with the provisions of this policy on the protection of users' personal information, we will also earnestly follow the requirements of the Regulations on the Protection of Children's Personal Information Online, and follow the principles of legitimacy and necessity, informed consent, clear purpose, security guarantee and lawful use. If we find that we have collected children's personal information without prior verifiable parental consent, we will try to delete the relevant data as soon as possible.
2. We strictly follow the requirements of laws and regulations such as the Cybersecurity Law of the People's Republic of China, the Law of the People's Republic of China on the Protection of Minors, and the Regulations on the Protection of Children's Personal Information Online to store, use and disclose the collected children's personal information, and will not exceed the period necessary to achieve the purpose of collection and use. After expiration, we will delete or anonymize the children's personal information.
3. When you choose our products or services as a guardian for the child under your guardianship, we may need to collect the child's personal information from you, which is necessary for performing relevant services to you. If we need to collect children's personal information from you in specific services, we will obtain your authorization and consent in advance and inform you of the purpose and use of the collection. As a guardian, you should correctly perform your guardianship duties and protect the security of children's personal information. If a child himself/herself needs to register or use our products or services, you should correctly guide and supervise him/her.
8.4 If you have any questions about the personal information of the child under your guardianship, please contact us through the contact method specified in [10. Complaints and How to Contact Us] of this policy, and we will arrange special personnel to handle children's personal information issues.
9. Notification and Revision
9.1 To provide you with better services and with the development of our business, this policy will also be updated accordingly. However, without your explicit consent, we will not reduce the rights you are entitled to under this policy. We will issue the updated version on the corresponding online channels and remind you of the relevant content updates through announcements or other appropriate means before the effective date. Please also visit our relevant online channels to keep abreast of the latest privacy policy.
9.2 For major changes, we will also provide more prominent notices (we will explain the specific changes to the privacy policy through means including but not limited to email, text message or special prompts on the browsing page). Major changes referred to in this policy include but are not limited to:
1. Major changes in our service model. Such as the purpose of processing personal information, the type of personal information processed, the way of using personal information, cross-border transfer of personal information, etc.;
2. Major changes in our ownership structure, organizational structure, etc. Such as owner changes caused by business adjustment, bankruptcy and merger, etc.;
3. Major changes in the main objects of personal information sharing, transfer or public disclosure;
4. Major changes in your rights to participate in personal information processing and the ways to exercise such rights;
5. When the department responsible for personal information security, contact information and complaint channels change;
6. When the personal information security impact assessment report indicates that there are high risks.
9.3 We will also archive old versions of the privacy policies of relevant online channels for your reference.
9.4 For you to receive notifications in a timely manner, it is recommended that you notify us in time when your contact information is updated. If you continue to use our services after the effective date of this policy update, it means that you have fully read, understood and accepted the updated policy and are willing to be bound by the updated policy.
10. Complaints and How to Contact Us
If you have any complaints or any questions, comments or suggestions about this Privacy Policy, you can contact us through the following methods. We will properly accept your opinions or suggestions, and generally feedback the handling opinions or results to you within fifteen (15) days.
Company Name: Outum Consulting & Management (Shanghai) Co., Ltd.
Email: customer.services@florentiavillage.com

